Launched by TV presenter and avid recycler, Miquita Oliver, i luv my can is encouraging everyone aged 16 upwards to turn ordinary beverage cans into beautiful creations for a chance to win an amazing prize fund and help a worthy charity.
With the UK set for a barbeque summer, Britons will be working up a thirst at music festivals, sporting events, picnics, days out or simply entertaining alfresco, which will result in plenty of empties. Whilst many recycle regularly, why not get creative and see what you can turn your can into?
Whether you’re a budding Picasso, a Vivienne Westwood in the making, or dab-hand at arts and craft, this is your opportunity to shine. All you need to do is use empty beverage cans to make a canny creation. Whether it’s a sculpture, work of art, fashion item, or an entertaining stunt, you could win the top prize of:
- £1000 cash prize
- A year’s supply of your favourite canned drink
The winner of each of the 10 categories will also be crowned with a trophy and the best creations will be auctioned* to raise money for the Art Fund, the UK’s leading charity that helps secure great art for museums and galleries for everyone to enjoy.
Supporting the campaign, Miquita Oliver comments, “Everyone wants to do their bit for the environment and help make a difference. This competition is a fun way of encouraging more people to recycle, take a fresh look at the packaging of their favourite drink and support a good cause.”
To enter the competition, visit www.iluvmycan.co.uk. Pick your category, create your masterpiece and take a picture or create a video of it in action, then upload your image or film. It couldn’t be easier.
John Revess, organiser of i luv my can comments, “As the most recycled drinks pack in the world, there is more to the humble beverage can than meets the eye. In the UK alone we get through 9.4 billion cans a year with a current recycle rate of nearly 60%. Given that every part of a drinks can is infinitely recyclable without losing quality, our goal is to increase recycling and raise awareness of the versatility of the can.”
The closing date for entries is Sunday 28th August, 2011 so get entering now!